"Facta, non verba". I prefer to let my work talk about me.
May, 2015 - Present
Driving business growth through internal and external communication as well as strategic positioning and marketing, I lead digital transformation of the communication and marketing department; coordinate the rebranding of the main trademarks: Blanxart and Norte-Eurocao and specifically redefine packaging for retail distribution.
December, 2013 – January, 2015
Managed digital ROI oriented projects and the team responsible for creation of engagement content with daily progress report (via SCRUM method). Led iberic Product management for VR/AR medical training portfolio (Vimedix, Lapsim, Anatomage, etc). Led Identity rebranding and launched the new global catalogue.
May, 2012 – October, 2013
Coordinated a team of 10 content copywriters, programmers and designers. Managed projects for Purina, Save the Children, e-LaCaixa, and Lanjaron. Executed planning, production and budgeting for national and international accounts.
May, 2011 – January, 2012
Executed strategic and operational support to layout and wireframe the 3 online press portals for the brands: Volkswagen, Škoda and Volkswagen LCV. Aided the performance optimization and analytic daily report of the 3 portals. Co-performed the training and 2.0 coaching for the press department.
April, 2010 – May, 2011
Developed Social Media management for WATX (fashion retail) and EnRacha (e-games). Also wrote the core-targeting approach and engagement content for the brands.
A Master aimed to train the professional to become an expert and work in any field of Online Marketing. It dives into all the new tools that the Internet offers to dominate all areas of Online Marketing, such as SEO, web usability, effective email marketing, web analytics, SEM or social media marketing, enabling the student to enhance the skills and professional resources to successfully develop ROI-oriented online marketing strategies. The program introduces the most up-to-date tools and techniques to face the evolution of the Online Marketing sector.
The program enables the learning and improvement of skills through advertising, comunication, innovation, gamification, graphic design, social media, mobile, branded Content, apps, tecnology and digital marketing of real case scenarios of national and international brands explained by actual agency professionals.
The Bachelor's Degree in Advertising and Public Relations trains highly qualified professionals with the skills needed to work in agencies, businesses and both public or private organisations. They gain the skills to focus on the creativity, design, production, management and administration of accounts, as well as work on media planning and research into consumers, target audiences and markets. Students can choose from three specialisations: Creative Direction, Strategic Management in Advertising and Strategic Management in Public Relations.
"What is the most resilient parasite? A bacteria? A virus? An intestinal worm? An idea. Resilient... highly contagious. Once an idea has taken hold of the brain it's almost impossible to eradicate."
Christopher Nolan. 2010-